Existing Telstra mark, sourced from its website. No logo authorship is claimed.
Telstra / Self-initiated campaign exploration
Business
connectivity.
Made clearer.
A self-initiated campaign exploration showing how Telstra’s established brand language could extend across business communications. This independent portfolio project was not commissioned or endorsed by Telstra.
Explore the project ↓TELSTRA / BUSINESS COMMUNICATIONS
Workplace ↔ People ↔ Possibility01—06
Project context
Independent design concept. Not commissioned by or affiliated with Telstra. Existing Telstra trademarks belong to their respective owners. All layouts, diagrams and motion shown here are proposed portfolio work.
01 / Overview & challengeTurn the offering
Turn the offering
into understanding.
Business owners need to understand what a connection supports, which questions to ask and where to go next.
The design brief
Create a coherent communication system for a small business exploring workplace internet and mobile connectivity. Make the service categories easy to navigate while keeping qualifications and next steps visible.
The approach
Organise content around work contexts, introduce one idea at a time and repeat clear visual rules across the customer’s touchpoints.
- Designer
- Ruhan He
- Scope
- Visual system · Editorial · Print · Motion
- Audience
- Small business owners & decision-makers
- Relationship
- Independent design exploration
02 / Communication languageA familiar brand.
A familiar brand.
A connected system.
Telstra’s existing logo anchors the applications. The supporting grids, diagrams, colour relationships and motion behaviour are proposals developed for this project, not official brand guidelines.
Blue#123FD2Cyan#00B7E8Coral#FF7643Mist#F3F5F9
Blue establishes continuity; cyan traces connections; coral highlights a focused next step.
Clarity,
at every scale.
at every scale.
Arial / system sans-serif. A portable type stack with deliberate differences in size, weight and spacing.
Connection paths and rounded nodes organise relationships. They are conceptual graphics, not network infrastructure claims.
Category / OrientationOne clear message.Supporting explanation in plain language.A purposeful next step
Category → message → explanation → action. Supporting conditions remain visible.
Low-fidelity grid studies show headings, columns and content zones without imagery.
03 / Editorial & service communicationOne system.
One system.
Two levels of detail.
The corporate brochure introduces the business context. The product guide turns that overview into a structured set of questions. Select a publication to explore its eight concept pages.
Connected. For the way you work.
Company and service communication / A4 portrait concept
Small businessBusiness overview
Connected.
For the way
you work.
A concept guide to connectivity for your workplace and your team.
A clearer way to connect.
02 / Service overview
One business.
Different needs.
Use this overview to frame the questions you want to ask.
01
Business internet
Connectivity for a fixed workplace. Check service availability at your address.
02
Business mobile
Connections for people working on the move. Check coverage where they work.
03
Business support
Prepare your requirements before discussing suitable services.
Business connectivity / Design concept03
Selected spread / Pages 03–04From service categories
From service categories
to everyday work.
The original content and hierarchy are retained. A shared reading edge connects a concise overview to the workplace detail.
02 / Service overview
One business.
Different needs.
Use this overview to frame the questions you want to ask.
01
Business internet
Connectivity for a fixed workplace. Check service availability at your address.
02
Business mobile
Connections for people working on the move. Check coverage where they work.
03
Business support
Prepare your requirements before discussing suitable services.
Business connectivity / Design concept03
03 / Your workplace
Connect the
everyday work.
List your cloud tools, connected equipment and daily tasks before exploring internet options.
Workplace↔Internet↔Cloud tools
01
Know your busiest periods
Consider when video calls, uploads and other tasks happen together.
02
Check the details
Confirm availability, suitability, equipment and current terms with the provider.
Business connectivity / Design concept04
Explore all 8 corporate pages +
Small businessBusiness overview
Connected.
For the way
you work.
A concept guide to connectivity for your workplace and your team.
A clearer way to connect.
01 / The business day
Start with
how you work.
A good conversation about technology starts with the work it needs to support.
01
Serve your customers
Think about where enquiries arrive and how your team responds.
02
Connect your workplace
Map the systems and devices your business uses each day.
03
Support people on the move
Identify who works away from your main location.
Business connectivity / Design concept02
02 / Service overview
One business.
Different needs.
Use this overview to frame the questions you want to ask.
01
Business internet
Connectivity for a fixed workplace. Check service availability at your address.
02
Business mobile
Connections for people working on the move. Check coverage where they work.
03
Business support
Prepare your requirements before discussing suitable services.
Business connectivity / Design concept03
03 / Your workplace
Connect the
everyday work.
List your cloud tools, connected equipment and daily tasks before exploring internet options.
Workplace↔Internet↔Cloud tools
01
Know your busiest periods
Consider when video calls, uploads and other tasks happen together.
02
Check the details
Confirm availability, suitability, equipment and current terms with the provider.
Business connectivity / Design concept04
04 / Your people
Work moves.
People do too.
Build a clearer picture of the mobile needs across your team.
01
Locations
Where do team members work, travel and meet customers?
02
Usage
What calls, data and applications do they use?
03
Devices
Which existing devices need to be considered?
Business connectivity / Design concept05
05 / Shared picture
See the whole
connection.
This conceptual diagram organises customer needs. It does not represent Telstra network architecture.
Business connectivity / Design concept06
06 / Conversation guide
A better brief.
A clearer choice.
Bring the right information to a service conversation.
01
Your locations
Workplace addresses and key mobile locations.
02
Your people
Team size, roles and device needs.
03
Your priorities
Day-to-day tasks, support needs and budget considerations.
Business connectivity / Design concept07
Next steps
Make your
next connection.
Use your requirements to explore the options available to your business.
Start with your business.
Explore current services and speak with Telstra through its official website.
telstra.com.au/small-businessBusiness connectivity / Design concept08
Your business. Your connection.
Product information and decision support / A4 portrait concept
Small businessBusiness connectivity guide
Your business.
Your connection.
A practical framework for exploring workplace internet and mobile needs.
A clearer way to connect.
04 / Compare the questions
Different contexts.
Clearer questions.
A decision framework, not a comparison of Telstra plan specifications.
| Consider | Workplace | Mobile team |
|---|---|---|
| Location | Service address | Work and travel areas |
| Activity | Shared systems | Individual usage |
| Equipment | Site devices | Mobile devices |
| Confirm | Availability & terms | Coverage & terms |
Business connectivity / Design concept05
Explore all 8 product guide pages +
Small businessBusiness connectivity guide
Your business.
Your connection.
A practical framework for exploring workplace internet and mobile needs.
A clearer way to connect.
01 / Define the need
Where does
work happen?
Start with location and working patterns before considering a service.
01
At a workplace
Identify fixed sites and the systems used at each address.
02
On the move
Map the locations where mobile connectivity matters.
03
Across both
Bring the requirements together for a provider discussion.
Business connectivity / Design concept02
02 / Workplace internet
Get clear on
your fixed site.
Business nbn is one of the internet categories presented on Telstra’s Small Business website.
01
Availability
Check the service options available at your address.
02
Workload
Consider simultaneous tasks and upload as well as download needs.
03
Conditions
Review equipment requirements, plan terms and support details.
Business connectivity / Design concept03
03 / Business mobile
Keep the team
in the picture.
A mobile service discussion should reflect the places and ways your team works.
01
Coverage
Check the locations that matter to your team.
02
Data and calls
Review typical use and any specific requirements.
03
Device needs
Consider compatibility and whether existing devices will be used.
Business connectivity / Design concept04
04 / Compare the questions
Different contexts.
Clearer questions.
A decision framework, not a comparison of Telstra plan specifications.
| Consider | Workplace | Mobile team |
|---|---|---|
| Location | Service address | Work and travel areas |
| Activity | Shared systems | Individual usage |
| Equipment | Site devices | Mobile devices |
| Confirm | Availability & terms | Coverage & terms |
Business connectivity / Design concept05
05 / Connection map
From place
to people.
An illustrative service map showing the relationship between workplace, mobile team and customers.
Business connectivity / Design concept06
06 / Before you choose
Check before
you commit.
Use official product information to confirm suitability.
01
Read current details
Plans, availability, inclusions and prices can change.
02
Ask about your situation
Discuss your locations, equipment and business requirements.
03
Record the decision
Keep the service information and terms used for your selection.
Business connectivity / Design concept07
Explore the options
Ready for a
clearer conversation.
Take your requirements to Telstra’s official Small Business website.
Bring your questions.
Explore current services and speak with Telstra through its official website.
telstra.com.au/small-businessBusiness connectivity / Design concept08
Information design
Context first. Questions next. Detail when needed. The comparison framework separates workplace and mobile considerations without presenting invented plan specifications.
One service. One focused message.
Two A5 flyer concepts translate the system into concise, action-led communications.
Business internet / Flyer conceptGive your
workplace
a clear
connection.
Explore internet options around your location, everyday tasks and connected equipment.
01 / Check your address02 / Understand your workload03 / Review current terms
Explore business internetIndependent design concept. Availability and conditions apply; refer to Telstra’s current information.Business mobile / Flyer conceptFor the
people
going
places.
Explore mobile options with your team’s locations, usage and device needs in mind.
01 / Check key locations02 / Understand team usage03 / Review devices & terms
Explore business mobileIndependent design concept. Coverage and conditions apply; refer to Telstra’s current information.04 / Environmental applicationsA larger canvas.
A larger canvas.
The same clear idea.
The campaign extends into a retail frontage and a vertical hanging banner. Scale changes the composition, while the message, colour relationships and connection motif remain consistent.
Adaptation decision
The landscape format leads with one uninterrupted headline. The hanging banner uses a stacked headline and a cropped circular device to remain legible from a distance.
05 / Campaign adaptationsOne campaign.
One campaign.
Built for different moments.
The brochure offers detail, outdoor establishes recognition, and digital formats deliver a concise first impression. Each application uses the same core copy and visual vocabulary.
01 / Read02 / Notice03 / Discover04 / Explore
Telstra / Small business
A clearer way to connect.
Content continuity
“Connected. For the way you work.” carries the campaign. “Your business. Your connection.” connects the product guide to the story format. The next step points to exploration rather than an invented offer.
06 / Craft & detailPrecision is part
Precision is part
of the message.
One clear
starting point.
starting point.
Shared left edges connect headlines, explanations and next steps.
A consistent reading edge
Headlines, body copy and page navigation share an alignment to reduce visual noise.
04 / Compare the questions
Different contexts.
Clearer questions.
A decision framework, not a comparison of Telstra plan specifications.
| Consider | Workplace | Mobile team |
|---|---|---|
| Location | Service address | Work and travel areas |
| Activity | Shared systems | Individual usage |
| Equipment | Site devices | Mobile devices |
| Confirm | Availability & terms | Coverage & terms |
Business connectivity / Design concept05
Structure before decoration
Short labels and meaningful row groups support scanning. This is a question framework rather than a fabricated plan table.
Relationships made visible
One graphic vocabulary connects workplace, mobile team and customers without implying a technical architecture.
07 / Corporate touchpointsRecognisable.
Recognisable.
Even in the details.
A restrained stationery system keeps everyday correspondence functional. Contact details below are explicitly marked placeholders.
Small businessA clearer way
to connect.
[Full name]
[Position title]
[Phone number]name@example.com[Office address]
Business card / 90 × 55 mm · Front & back
[Office address]
[Phone number]
name@example.com
[Phone number]
name@example.com
[Date]
[Recipient name]
[Company]
[Address]
[Subject of correspondence]
Dear [Recipient name],
This sample letter demonstrates the usable writing area, text hierarchy and spacing of the proposed stationery system.
The body remains on a white background, with clear margins and restrained brand elements positioned away from the correspondence.
Replace this sample text and all bracketed details before preparing a real letter.
Kind regards,
[Full name]
[Position title]
Telstra / Independent stationery conceptA4 · 210 × 297 mm
Functional by design
The business card uses the same typography and connection motif as the publications. The A4 letterhead reserves its central area for correspondence, with a compact identity and contact block.
08 / Campaign motion & reflectionThe same language.
The same language.
A different rhythm.
A 21-second campaign sequence moves from message to editorial, environment and digital applications. Scale, cuts and crops create rhythm while the original typography and connection graphics hold the sequence together. Browser animation; no audio.
TELSTRA / CAMPAIGN CONCEPTWork starts
with a connection.01 / THE IDEA
with a connection.01 / THE IDEA
A CLEARER WAY TO CONNECTPeople.
Tools.
Possibilities.02 / THE LANGUAGE
Tools.
Possibilities.02 / THE LANGUAGE
03 / EDITORIALConnected.
For the way you work.
For the way you work.
04 / IN THE WORLDKeep your team
in the picture.
in the picture.
05 / DIGITAL
One business.
Different needs.Brochure → Environment → Digital → Motion
Different needs.Brochure → Environment → Digital → Motion
TELSTRA / BUSINESS COMMUNICATIONSConnected.
For the way
you work.A clearer way to connect.07 / CAMPAIGN CONCEPT — RUHAN HE
For the way
you work.A clearer way to connect.07 / CAMPAIGN CONCEPT — RUHAN HE
Ready / 00:21Includes seven campaign shots. Playback starts only when you choose Play.
Hit the message
Large typography and a quick connection stroke establish the idea.
Shift the scale
Type and the circular device move into a tighter composition.
Show the craft
The brochure moves the campaign from graphic to physical object.
Open the frame
A full-frame application demonstrates the campaign at architectural scale.
Change the format
A vertical composition brings the system into a social context.
Connect the work
Editorial, detail and environment appear together in a paced sequence.
Hold the idea
The campaign headline returns with a clear, restrained final lockup.
Delivery statusConcept applications,
Concept applications,
ready to review.
This page presents editable campaign applications, two eight-page brochure concepts, illustrative environmental mockups and a 21-second browser motion study. The print pieces are not press-ready files. No client approval, user testing or commercial outcomes are claimed.
Next validationCheck the work
Check the work
against real use.
Review reading order with business owners; check small-format readability and colour contrast; verify final service wording; prepare print specifications and a rendered motion export.
Sources & attribution
Service categories referenced from Telstra Small Business, reviewed 18 October 2026. The existing Telstra logo is sourced from Telstra’s website. Copy, layouts, diagrams and animation are independent concept work. No current prices, network performance promises or product specifications are reproduced.